786
Sabbir Hasan
Date: April 11, 2008
Article#1
The article that I reviewed was titled “Dell tries to restore its brand position” by Brian Caulfield on 25th February 2008 in Forbes.com. Dell was founded in 1984 by Michael Dell on a simple concept: by selling computer to the customers. At that time Dell & Apple they were the giant in computer sector. We have so many competitors in our computer industry like Dell, HP, Apple, Toshiba, and Sony and so on. Every company uses the different ways to sell their product to its customers. For example: Experience Mac Operating System Apple is unique, Sony Vaio is also promising company which also getting a nice feedback from its customers & HP is unique for its design & shapes. In this competitive market Dell wants to come with a different sort of marketing strategy in order to get the customers.
If we go to the consumer electronics retail store then we can see lots of desktop & laptop computers in the computer section. But you can’t find any desktop or laptop computer of Dell in any consumer electronics retail store. Dell is actively in this market since 1984. So they are much more experienced & they have more knowledge about the market & the customers.
Since the very first Dell PC was introduced in 1986, Dell has continued to shape the industry, breaking new ground and pioneering critical developments in home, small business and enterprise computing. Dell has a very strong Research & Development Department is a very active they always collect information and save it so that they can apply it for future. They are practicing Knowledge Management from the early years. Dell's Research & Development efforts now span the globe, driven by some of the industry's foremost product designers and engineers.
Dell is a promising to company which always committed to deliver the new and better solutions that directly address customer needs. They follow a strategy to get the new and existing customers.
Listen: For their listening process Dell gather requirements directly through tens of thousands of customer interactions daily, organized events, and customer panels. They have partnership with many software & hardware companies around the world and from them they also tried to gather information on daily basic.
Solve: The mission of Dell is to deliver innovative and cost-effective solutions that meet today's real-life customer challenges and work seamlessly in existing environments and with other products.
Impact: Dell is uniquely positioned to impact industry trends. Dell always tries to maintain strong internal development capabilities. They think that the partner, rather than compete, with top industry technology suppliers and original development manufacturers. They always try to deliver the value to its customers.
In 2007 Dell launches its Direct2Dell corporate blog, customer idea engine Idea Storm and several online community forums for new ways to listen and engage with customers. This is how they are using knowledge management in their business.
If we move to ten years back that time Dell was very simple. Dell built computers around microprocessors from Intel and software from Microsoft. But with the blessings of Knowledge management Dell tried to come closer to its customers. They always look for the customers opinion. They came into the market to sell their product with the customer’s choice. In the store we find the specifications of the different computers. If it matches with the customer’s expectation then the customer will go for it. But if you want to buy Dell they will help you out to build a computer for us. We can choose any specification to buy the computer. So here the customers are getting the freedom to buy the product.
After this sort of marketing strategy analysts surveyed by Thomson Financial are predicting that Dell's net income will rise 11.8% to $811.7 million, or 36 cents per share, for the quarter ending Jan. 31. That's up from 32 cents a share, or $726 million, during the same period a year ago and now analysts expect sales will rise to $16.2 billion, up from $14.5 billion during the year-ago quarter.
Now in March 31, 2008 Dell announced that they are expecting to achieve annualized savings of approximately $3 billion over the next 3 years. They are also closing their desktop selling manufacturing facility in Austin, Texas by Q4.
In recent months Dell has been beating the drums to re-establish itself as a premium brand: It reasserted its historically close ties to chip king Intel by taking machines using rival Advanced Micro Devices' ( AMD ) chips off its virtual shelves and selling them only in retail outlets.
For choosing the retail outlets Dell also uses its customer’s opinion. They gathered the information from the customers for choosing the retail stores. In 2007 Dell made the retail partnership with Wal-Mart, Staples, Gome,Bic Camera and Carphone warehouse to extend its distribution around the world and reaching new customers. After a research it was found that To capitalize on the retail opportunity, Dell needs to move quickly. By year's end, we should have an indication of how well it has executed in retail. This sort of decision making only happens because of KM. They tried to gather the information from their competitors who are doing business in the Consumer Electronics business.
Even Dell know that if they do market their products & services by following their competitors business strategy then that can help them to grow their business in a short course of time. Still Dell will follow their existing marketing strategy to get their customers need, want & demand and storing it so that they can come up with some new ideas for getting new customers.
Work Cited
Caulfield, Brian. Dell tries to restore its brand position” 25th February 2008 http://www.forbes.com/technology/2008/02/25/dell-earnings-pcs-tech-enter-cx_bc_0225dell.html
Ascierto, Ronda. “Six month of Michael Dell on 13h August, 2007 http://www.cbronline.com/article_news.asp?guid=F20489C3-0F37-4133-96E6-D6CFA3BB246E
http://www.dell.com/content/topics/global.aspx/about_dell/company/history/history?c=us&l=en&s=corp
Sabbir Hasan
Date: April 11, 2008
Article#1
The article that I reviewed was titled “Dell tries to restore its brand position” by Brian Caulfield on 25th February 2008 in Forbes.com. Dell was founded in 1984 by Michael Dell on a simple concept: by selling computer to the customers. At that time Dell & Apple they were the giant in computer sector. We have so many competitors in our computer industry like Dell, HP, Apple, Toshiba, and Sony and so on. Every company uses the different ways to sell their product to its customers. For example: Experience Mac Operating System Apple is unique, Sony Vaio is also promising company which also getting a nice feedback from its customers & HP is unique for its design & shapes. In this competitive market Dell wants to come with a different sort of marketing strategy in order to get the customers.
If we go to the consumer electronics retail store then we can see lots of desktop & laptop computers in the computer section. But you can’t find any desktop or laptop computer of Dell in any consumer electronics retail store. Dell is actively in this market since 1984. So they are much more experienced & they have more knowledge about the market & the customers.
Since the very first Dell PC was introduced in 1986, Dell has continued to shape the industry, breaking new ground and pioneering critical developments in home, small business and enterprise computing. Dell has a very strong Research & Development Department is a very active they always collect information and save it so that they can apply it for future. They are practicing Knowledge Management from the early years. Dell's Research & Development efforts now span the globe, driven by some of the industry's foremost product designers and engineers.
Dell is a promising to company which always committed to deliver the new and better solutions that directly address customer needs. They follow a strategy to get the new and existing customers.
Listen: For their listening process Dell gather requirements directly through tens of thousands of customer interactions daily, organized events, and customer panels. They have partnership with many software & hardware companies around the world and from them they also tried to gather information on daily basic.
Solve: The mission of Dell is to deliver innovative and cost-effective solutions that meet today's real-life customer challenges and work seamlessly in existing environments and with other products.
Impact: Dell is uniquely positioned to impact industry trends. Dell always tries to maintain strong internal development capabilities. They think that the partner, rather than compete, with top industry technology suppliers and original development manufacturers. They always try to deliver the value to its customers.
In 2007 Dell launches its Direct2Dell corporate blog, customer idea engine Idea Storm and several online community forums for new ways to listen and engage with customers. This is how they are using knowledge management in their business.
If we move to ten years back that time Dell was very simple. Dell built computers around microprocessors from Intel and software from Microsoft. But with the blessings of Knowledge management Dell tried to come closer to its customers. They always look for the customers opinion. They came into the market to sell their product with the customer’s choice. In the store we find the specifications of the different computers. If it matches with the customer’s expectation then the customer will go for it. But if you want to buy Dell they will help you out to build a computer for us. We can choose any specification to buy the computer. So here the customers are getting the freedom to buy the product.
After this sort of marketing strategy analysts surveyed by Thomson Financial are predicting that Dell's net income will rise 11.8% to $811.7 million, or 36 cents per share, for the quarter ending Jan. 31. That's up from 32 cents a share, or $726 million, during the same period a year ago and now analysts expect sales will rise to $16.2 billion, up from $14.5 billion during the year-ago quarter.
Now in March 31, 2008 Dell announced that they are expecting to achieve annualized savings of approximately $3 billion over the next 3 years. They are also closing their desktop selling manufacturing facility in Austin, Texas by Q4.
In recent months Dell has been beating the drums to re-establish itself as a premium brand: It reasserted its historically close ties to chip king Intel by taking machines using rival Advanced Micro Devices' ( AMD ) chips off its virtual shelves and selling them only in retail outlets.
For choosing the retail outlets Dell also uses its customer’s opinion. They gathered the information from the customers for choosing the retail stores. In 2007 Dell made the retail partnership with Wal-Mart, Staples, Gome,Bic Camera and Carphone warehouse to extend its distribution around the world and reaching new customers. After a research it was found that To capitalize on the retail opportunity, Dell needs to move quickly. By year's end, we should have an indication of how well it has executed in retail. This sort of decision making only happens because of KM. They tried to gather the information from their competitors who are doing business in the Consumer Electronics business.
Even Dell know that if they do market their products & services by following their competitors business strategy then that can help them to grow their business in a short course of time. Still Dell will follow their existing marketing strategy to get their customers need, want & demand and storing it so that they can come up with some new ideas for getting new customers.
Work Cited
Caulfield, Brian. Dell tries to restore its brand position” 25th February 2008 http://www.forbes.com/technology/2008/02/25/dell-earnings-pcs-tech-enter-cx_bc_0225dell.html
Ascierto, Ronda. “Six month of Michael Dell on 13h August, 2007 http://www.cbronline.com/article_news.asp?guid=F20489C3-0F37-4133-96E6-D6CFA3BB246E
http://www.dell.com/content/topics/global.aspx/about_dell/company/history/history?c=us&l=en&s=corp
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