Sabbir completed his Bachelor's in a university in Bangladesh where his major was Marketing . After that he is doing his Master's in Management in National University, San Diego in USA.
Sabbir Hasan is the Chief Executive Officer in a textile industry "GreenTex". Basically GreenTex is one of the leading manufacturer and exporter in Bangladesh. GreenTex is specialized in Twill Grey Fabrics in some different constructions like 16 X 12 , 16 X 10 ,20 X 20, 20 X 16. GreenTex's production capacity is 60000 yards per month. GreenTex successfully passed its 2nd year in textile business and now they are trying to expand their production capacity.
So if you feel like to know more about GreenTex or me then please feel free to knock here.
Regards,
Sabbir Hasan
CEO
GREENTEX
Phone: 1 619 502 0703
Mail : sabbirhasan@gmail.com
Thursday, April 24, 2008
Apple's Business Strategy
Sabbir Hasan
Date: April 11, 2008
Article#2
The article that I reviewed was titled “Saving Apple from the Brink of Death with Business Strategy”. We all know that Apple begins its journey since 1976 by Apple I. The Apple I's initial cost was only $666.66 in 1976. Since 1976 Apple is trying to improve their products and represents their innovation each and every year. They are also holding their promise and always trying to give their best by their new innovations. Today’s Apple is having a lot of product lines like Mac Book, I phone, I Mac pro, I Mac Mini, I pod even Apple tv. The man behind this success is Steve Paul. Steve Paul Jobs is considered to be the most important person in Apple’s history and present. Not only has he founded Apple Computers, but also he has saved it from the brink of death when he returned as CEO in 1997. Steve Jobs was re-hired to save Apple from its bele agurement when the past three CEO's could not bring Apple to its glory days again. After Jobs returned to Apple, he currently (up to 1Q 2002) managed to remain profitable in seventeen out of the eighteen financial quarters. Even though Jobs was the founder of Apple Computers, he resigned from Apple Computers in 1985 to form NextStep Computers after losing control of Apple. Basically today’s Apple is surviving in this world for some key business strategy which is developed by Steve Paul.
Before Steve Paul, John Sculley had full reign of Apple from 1985-1993. But during his period lost the competitive advantage Apple had as a first mover and product features. He could not maintain Apple’s competitive edge and lost market share during the last few years he controlled Apple (Rebello, 1996). Scully had trouble continuing Apple’s successes and growth in the market place.
Apple had committed several mistakes in its strategies, especially in supply chain management. Most of the losses were due the CEO’s previous lack of understanding in the computer market (Rebello, 1996). Apple needed to reposition itself strategically and quickly. The ultimate mission statement of apple is to earn the market share and try to innovate the hardware, software and internet offerings.
When Steve reappointed as a CEO of apple first he was trying to research how to get the market share by innovating new products. After that he came up with some new ideas. They are:
1. Life style strategy
2. Internet strategy
3. Mass Customization
4. Creating value and adding value
5. Attaining and sustaining competitive advantage
These are some major strategies which are responsible for the success of Apple.
1. Life style strategy: The digital lifestyle era is Apple’s vision for the next era of personal computers. And for that reason apple was trying to innovate MP3 players, DVD players, CD players, digital cameras, PDAs, DV camcorders, and other gadgets to a central computer since 2002. Apple was trying that their computers will be in the middle of it all which can interoperate and support external devices. That means the users can edit videos, transfer mp3s, burn and mix CD’s etc.
Then apple innovate and developed a music strategy to help make the Mac the users’ digital hub. Apple developed iTunes which allows users to rip, mix, and burn CDs from the comfort and ease of their computer. Along with burning CDs, users are able to use iTunes to sync their music files with MP3 players such as iPod. Not only this now can people buy songs from I tunes. Recently apple introduced all the American idol songs in their I tunes. There are personalizing their strategy in terms of the customer’s interest by knowledge management.
2. Internet strategy: In this strategy apple was trying to sell the songs by internet by using I tunes. They are trying to change the customer’s attitude by developing I tune software. Not only had that to protect our kids from the adult sites apple developed KIDSAFE. Now with the blessings of kidsafe parents have the ability to disable Internet mail, chat sites, and games. This program was costly to maintain with little benefits given in return. In this strategy Apple uses profiling approach to serve some certain group of people.
3. Mass Customization: Before the introduction of the iMac in 1998, Apple was selling up to 12 different models of Macintosh computers in 1997. But many types and models of computer always confused the customers to buy the products. Now they are trying to develop a simpler product chart was needed for mass customization of their products. So they divide their product categories into four separate product lines so that they can mass customize their products according to the needs of the customers.
4. Creating value and adding value: One of the biggest reasons why people avoid purchasing Macs is the belief in the lack of software available for the Mac. This was especially true around 1996-1997 when Apple was rapidly losing market share. Now apple is trying to add some values along with their products like free software, I tunes, I movies ,Apple works etc. So if the customer buys a computer then they can enjoy these things for free. Now a days Apple is promising that all sort of Apple products will be free from any sort of virus. In I phone apple is giving free software which can work as a GPS navigator.
5. Attaining and sustaining competitive advantage: When Apple found that the design of original I Mac was 4 years old and for this reason the sales is decreasing. Again they found that the original iMac had personality and style unmatched by any Windows PC manufacturers. Apple learned from their competitors that it is the time for LCD. This practice happened by learning from others in knowledge management. And now they came up with their new Mac with LCD display.
Steve Jobs has done an amazing job at revitalizing Apple Computers. He took over Apple when it was at the brink of death, and brought back with much life. Today Apple came up with the world’s slimmest computer which is the perfect innovation of Apple in the perfect time. All of these things are happening with the blessings of Knowledge Management.
Work Cited
Knowledge,Wharton. “Is Apple's phone Rollout Smart Business?” http://www.forbes.com/entrepreneurs/2007/06/14/apple-iphone-microsoft-ent-sales-cx_kw_0614whartonmarketing.html
Stephen H, Wildstorm.Finally, a No-Hassle, No-Strain Computer
http://www.businessweek.com/magazine/content/02_06/b3769025.htm
“Saving Apple from the Brink of Death with Business Strategy” http://web.syr.edu/~bwlee/projects/ist755/saving_apple.html#_ftn5
Date: April 11, 2008
Article#2
The article that I reviewed was titled “Saving Apple from the Brink of Death with Business Strategy”. We all know that Apple begins its journey since 1976 by Apple I. The Apple I's initial cost was only $666.66 in 1976. Since 1976 Apple is trying to improve their products and represents their innovation each and every year. They are also holding their promise and always trying to give their best by their new innovations. Today’s Apple is having a lot of product lines like Mac Book, I phone, I Mac pro, I Mac Mini, I pod even Apple tv. The man behind this success is Steve Paul. Steve Paul Jobs is considered to be the most important person in Apple’s history and present. Not only has he founded Apple Computers, but also he has saved it from the brink of death when he returned as CEO in 1997. Steve Jobs was re-hired to save Apple from its bele agurement when the past three CEO's could not bring Apple to its glory days again. After Jobs returned to Apple, he currently (up to 1Q 2002) managed to remain profitable in seventeen out of the eighteen financial quarters. Even though Jobs was the founder of Apple Computers, he resigned from Apple Computers in 1985 to form NextStep Computers after losing control of Apple. Basically today’s Apple is surviving in this world for some key business strategy which is developed by Steve Paul.
Before Steve Paul, John Sculley had full reign of Apple from 1985-1993. But during his period lost the competitive advantage Apple had as a first mover and product features. He could not maintain Apple’s competitive edge and lost market share during the last few years he controlled Apple (Rebello, 1996). Scully had trouble continuing Apple’s successes and growth in the market place.
Apple had committed several mistakes in its strategies, especially in supply chain management. Most of the losses were due the CEO’s previous lack of understanding in the computer market (Rebello, 1996). Apple needed to reposition itself strategically and quickly. The ultimate mission statement of apple is to earn the market share and try to innovate the hardware, software and internet offerings.
When Steve reappointed as a CEO of apple first he was trying to research how to get the market share by innovating new products. After that he came up with some new ideas. They are:
1. Life style strategy
2. Internet strategy
3. Mass Customization
4. Creating value and adding value
5. Attaining and sustaining competitive advantage
These are some major strategies which are responsible for the success of Apple.
1. Life style strategy: The digital lifestyle era is Apple’s vision for the next era of personal computers. And for that reason apple was trying to innovate MP3 players, DVD players, CD players, digital cameras, PDAs, DV camcorders, and other gadgets to a central computer since 2002. Apple was trying that their computers will be in the middle of it all which can interoperate and support external devices. That means the users can edit videos, transfer mp3s, burn and mix CD’s etc.
Then apple innovate and developed a music strategy to help make the Mac the users’ digital hub. Apple developed iTunes which allows users to rip, mix, and burn CDs from the comfort and ease of their computer. Along with burning CDs, users are able to use iTunes to sync their music files with MP3 players such as iPod. Not only this now can people buy songs from I tunes. Recently apple introduced all the American idol songs in their I tunes. There are personalizing their strategy in terms of the customer’s interest by knowledge management.
2. Internet strategy: In this strategy apple was trying to sell the songs by internet by using I tunes. They are trying to change the customer’s attitude by developing I tune software. Not only had that to protect our kids from the adult sites apple developed KIDSAFE. Now with the blessings of kidsafe parents have the ability to disable Internet mail, chat sites, and games. This program was costly to maintain with little benefits given in return. In this strategy Apple uses profiling approach to serve some certain group of people.
3. Mass Customization: Before the introduction of the iMac in 1998, Apple was selling up to 12 different models of Macintosh computers in 1997. But many types and models of computer always confused the customers to buy the products. Now they are trying to develop a simpler product chart was needed for mass customization of their products. So they divide their product categories into four separate product lines so that they can mass customize their products according to the needs of the customers.
4. Creating value and adding value: One of the biggest reasons why people avoid purchasing Macs is the belief in the lack of software available for the Mac. This was especially true around 1996-1997 when Apple was rapidly losing market share. Now apple is trying to add some values along with their products like free software, I tunes, I movies ,Apple works etc. So if the customer buys a computer then they can enjoy these things for free. Now a days Apple is promising that all sort of Apple products will be free from any sort of virus. In I phone apple is giving free software which can work as a GPS navigator.
5. Attaining and sustaining competitive advantage: When Apple found that the design of original I Mac was 4 years old and for this reason the sales is decreasing. Again they found that the original iMac had personality and style unmatched by any Windows PC manufacturers. Apple learned from their competitors that it is the time for LCD. This practice happened by learning from others in knowledge management. And now they came up with their new Mac with LCD display.
Steve Jobs has done an amazing job at revitalizing Apple Computers. He took over Apple when it was at the brink of death, and brought back with much life. Today Apple came up with the world’s slimmest computer which is the perfect innovation of Apple in the perfect time. All of these things are happening with the blessings of Knowledge Management.
Work Cited
Knowledge,Wharton. “Is Apple's phone Rollout Smart Business?” http://www.forbes.com/entrepreneurs/2007/06/14/apple-iphone-microsoft-ent-sales-cx_kw_0614whartonmarketing.html
Stephen H, Wildstorm.Finally, a No-Hassle, No-Strain Computer
http://www.businessweek.com/magazine/content/02_06/b3769025.htm
“Saving Apple from the Brink of Death with Business Strategy” http://web.syr.edu/~bwlee/projects/ist755/saving_apple.html#_ftn5
Dell's Business Strategy by Sabbir Hasan
786
Sabbir Hasan
Date: April 11, 2008
Article#1
The article that I reviewed was titled “Dell tries to restore its brand position” by Brian Caulfield on 25th February 2008 in Forbes.com. Dell was founded in 1984 by Michael Dell on a simple concept: by selling computer to the customers. At that time Dell & Apple they were the giant in computer sector. We have so many competitors in our computer industry like Dell, HP, Apple, Toshiba, and Sony and so on. Every company uses the different ways to sell their product to its customers. For example: Experience Mac Operating System Apple is unique, Sony Vaio is also promising company which also getting a nice feedback from its customers & HP is unique for its design & shapes. In this competitive market Dell wants to come with a different sort of marketing strategy in order to get the customers.
If we go to the consumer electronics retail store then we can see lots of desktop & laptop computers in the computer section. But you can’t find any desktop or laptop computer of Dell in any consumer electronics retail store. Dell is actively in this market since 1984. So they are much more experienced & they have more knowledge about the market & the customers.
Since the very first Dell PC was introduced in 1986, Dell has continued to shape the industry, breaking new ground and pioneering critical developments in home, small business and enterprise computing. Dell has a very strong Research & Development Department is a very active they always collect information and save it so that they can apply it for future. They are practicing Knowledge Management from the early years. Dell's Research & Development efforts now span the globe, driven by some of the industry's foremost product designers and engineers.
Dell is a promising to company which always committed to deliver the new and better solutions that directly address customer needs. They follow a strategy to get the new and existing customers.
Listen: For their listening process Dell gather requirements directly through tens of thousands of customer interactions daily, organized events, and customer panels. They have partnership with many software & hardware companies around the world and from them they also tried to gather information on daily basic.
Solve: The mission of Dell is to deliver innovative and cost-effective solutions that meet today's real-life customer challenges and work seamlessly in existing environments and with other products.
Impact: Dell is uniquely positioned to impact industry trends. Dell always tries to maintain strong internal development capabilities. They think that the partner, rather than compete, with top industry technology suppliers and original development manufacturers. They always try to deliver the value to its customers.
In 2007 Dell launches its Direct2Dell corporate blog, customer idea engine Idea Storm and several online community forums for new ways to listen and engage with customers. This is how they are using knowledge management in their business.
If we move to ten years back that time Dell was very simple. Dell built computers around microprocessors from Intel and software from Microsoft. But with the blessings of Knowledge management Dell tried to come closer to its customers. They always look for the customers opinion. They came into the market to sell their product with the customer’s choice. In the store we find the specifications of the different computers. If it matches with the customer’s expectation then the customer will go for it. But if you want to buy Dell they will help you out to build a computer for us. We can choose any specification to buy the computer. So here the customers are getting the freedom to buy the product.
After this sort of marketing strategy analysts surveyed by Thomson Financial are predicting that Dell's net income will rise 11.8% to $811.7 million, or 36 cents per share, for the quarter ending Jan. 31. That's up from 32 cents a share, or $726 million, during the same period a year ago and now analysts expect sales will rise to $16.2 billion, up from $14.5 billion during the year-ago quarter.
Now in March 31, 2008 Dell announced that they are expecting to achieve annualized savings of approximately $3 billion over the next 3 years. They are also closing their desktop selling manufacturing facility in Austin, Texas by Q4.
In recent months Dell has been beating the drums to re-establish itself as a premium brand: It reasserted its historically close ties to chip king Intel by taking machines using rival Advanced Micro Devices' ( AMD ) chips off its virtual shelves and selling them only in retail outlets.
For choosing the retail outlets Dell also uses its customer’s opinion. They gathered the information from the customers for choosing the retail stores. In 2007 Dell made the retail partnership with Wal-Mart, Staples, Gome,Bic Camera and Carphone warehouse to extend its distribution around the world and reaching new customers. After a research it was found that To capitalize on the retail opportunity, Dell needs to move quickly. By year's end, we should have an indication of how well it has executed in retail. This sort of decision making only happens because of KM. They tried to gather the information from their competitors who are doing business in the Consumer Electronics business.
Even Dell know that if they do market their products & services by following their competitors business strategy then that can help them to grow their business in a short course of time. Still Dell will follow their existing marketing strategy to get their customers need, want & demand and storing it so that they can come up with some new ideas for getting new customers.
Work Cited
Caulfield, Brian. Dell tries to restore its brand position” 25th February 2008 http://www.forbes.com/technology/2008/02/25/dell-earnings-pcs-tech-enter-cx_bc_0225dell.html
Ascierto, Ronda. “Six month of Michael Dell on 13h August, 2007 http://www.cbronline.com/article_news.asp?guid=F20489C3-0F37-4133-96E6-D6CFA3BB246E
http://www.dell.com/content/topics/global.aspx/about_dell/company/history/history?c=us&l=en&s=corp
Sabbir Hasan
Date: April 11, 2008
Article#1
The article that I reviewed was titled “Dell tries to restore its brand position” by Brian Caulfield on 25th February 2008 in Forbes.com. Dell was founded in 1984 by Michael Dell on a simple concept: by selling computer to the customers. At that time Dell & Apple they were the giant in computer sector. We have so many competitors in our computer industry like Dell, HP, Apple, Toshiba, and Sony and so on. Every company uses the different ways to sell their product to its customers. For example: Experience Mac Operating System Apple is unique, Sony Vaio is also promising company which also getting a nice feedback from its customers & HP is unique for its design & shapes. In this competitive market Dell wants to come with a different sort of marketing strategy in order to get the customers.
If we go to the consumer electronics retail store then we can see lots of desktop & laptop computers in the computer section. But you can’t find any desktop or laptop computer of Dell in any consumer electronics retail store. Dell is actively in this market since 1984. So they are much more experienced & they have more knowledge about the market & the customers.
Since the very first Dell PC was introduced in 1986, Dell has continued to shape the industry, breaking new ground and pioneering critical developments in home, small business and enterprise computing. Dell has a very strong Research & Development Department is a very active they always collect information and save it so that they can apply it for future. They are practicing Knowledge Management from the early years. Dell's Research & Development efforts now span the globe, driven by some of the industry's foremost product designers and engineers.
Dell is a promising to company which always committed to deliver the new and better solutions that directly address customer needs. They follow a strategy to get the new and existing customers.
Listen: For their listening process Dell gather requirements directly through tens of thousands of customer interactions daily, organized events, and customer panels. They have partnership with many software & hardware companies around the world and from them they also tried to gather information on daily basic.
Solve: The mission of Dell is to deliver innovative and cost-effective solutions that meet today's real-life customer challenges and work seamlessly in existing environments and with other products.
Impact: Dell is uniquely positioned to impact industry trends. Dell always tries to maintain strong internal development capabilities. They think that the partner, rather than compete, with top industry technology suppliers and original development manufacturers. They always try to deliver the value to its customers.
In 2007 Dell launches its Direct2Dell corporate blog, customer idea engine Idea Storm and several online community forums for new ways to listen and engage with customers. This is how they are using knowledge management in their business.
If we move to ten years back that time Dell was very simple. Dell built computers around microprocessors from Intel and software from Microsoft. But with the blessings of Knowledge management Dell tried to come closer to its customers. They always look for the customers opinion. They came into the market to sell their product with the customer’s choice. In the store we find the specifications of the different computers. If it matches with the customer’s expectation then the customer will go for it. But if you want to buy Dell they will help you out to build a computer for us. We can choose any specification to buy the computer. So here the customers are getting the freedom to buy the product.
After this sort of marketing strategy analysts surveyed by Thomson Financial are predicting that Dell's net income will rise 11.8% to $811.7 million, or 36 cents per share, for the quarter ending Jan. 31. That's up from 32 cents a share, or $726 million, during the same period a year ago and now analysts expect sales will rise to $16.2 billion, up from $14.5 billion during the year-ago quarter.
Now in March 31, 2008 Dell announced that they are expecting to achieve annualized savings of approximately $3 billion over the next 3 years. They are also closing their desktop selling manufacturing facility in Austin, Texas by Q4.
In recent months Dell has been beating the drums to re-establish itself as a premium brand: It reasserted its historically close ties to chip king Intel by taking machines using rival Advanced Micro Devices' ( AMD ) chips off its virtual shelves and selling them only in retail outlets.
For choosing the retail outlets Dell also uses its customer’s opinion. They gathered the information from the customers for choosing the retail stores. In 2007 Dell made the retail partnership with Wal-Mart, Staples, Gome,Bic Camera and Carphone warehouse to extend its distribution around the world and reaching new customers. After a research it was found that To capitalize on the retail opportunity, Dell needs to move quickly. By year's end, we should have an indication of how well it has executed in retail. This sort of decision making only happens because of KM. They tried to gather the information from their competitors who are doing business in the Consumer Electronics business.
Even Dell know that if they do market their products & services by following their competitors business strategy then that can help them to grow their business in a short course of time. Still Dell will follow their existing marketing strategy to get their customers need, want & demand and storing it so that they can come up with some new ideas for getting new customers.
Work Cited
Caulfield, Brian. Dell tries to restore its brand position” 25th February 2008 http://www.forbes.com/technology/2008/02/25/dell-earnings-pcs-tech-enter-cx_bc_0225dell.html
Ascierto, Ronda. “Six month of Michael Dell on 13h August, 2007 http://www.cbronline.com/article_news.asp?guid=F20489C3-0F37-4133-96E6-D6CFA3BB246E
http://www.dell.com/content/topics/global.aspx/about_dell/company/history/history?c=us&l=en&s=corp
Sabbir Hasan
Sabbir completed his Bachelor's in a university in Bangladesh where his major was Marketing . After that he is doing his Master's in Management in National University, San Diego in USA.
Sabbir Hasan is the Chief Executive Officer in a textile industry "GreenTex". Basically GreenTex is one of the leading manufacturer and exporter in Bangladesh. GreenTex is specialized in Twill Grey Fabrics in some different constructions like 16 X 12 , 16 X 10 ,20 X 20, 20 X 16. GreenTex's production capacity is 60000 yards per month. GreenTex successfully passed its 2nd year in textile business and now they are trying to expand their production capacity.
So if you feel like to know more about GreenTex or me then please feel free to knock here.
Regards,
Sabbir Hasan
CEO
GREENTEX
Phone: 1 619 502 0703
Mail : sabbirhasan@gmail.com
Sabbir Hasan is the Chief Executive Officer in a textile industry "GreenTex". Basically GreenTex is one of the leading manufacturer and exporter in Bangladesh. GreenTex is specialized in Twill Grey Fabrics in some different constructions like 16 X 12 , 16 X 10 ,20 X 20, 20 X 16. GreenTex's production capacity is 60000 yards per month. GreenTex successfully passed its 2nd year in textile business and now they are trying to expand their production capacity.
So if you feel like to know more about GreenTex or me then please feel free to knock here.
Regards,
Sabbir Hasan
CEO
GREENTEX
Phone: 1 619 502 0703
Mail : sabbirhasan@gmail.com
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